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Interactive infographic examples4/24/2024 ![]() When done right, this type of content feels like an in-depth conversation with your target audience - helping users engage and make lasting connections with your brand.ĭemand Gen reports 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy, where interactive content has been effective in differentiating their brands from their competitors. OK, so what’s an interactive infographic then?Īn interactive infographic includes interactive user interface (UI) elements that make for a more dynamic experience. Display data or research findings in a visually appealing way.Provide a quick overview of a specific topic. ![]() An infographic can add value to your content marketing when you want to: This design tool is a great way to educate, inform and make complex information easily digestible for the reader. What Exactly Is an Interactive Infographic?įirst things first: What’s an infographic?Īn infographic is essentially a graphic visual representation of information, data or knowledge aimed at presenting information in a way that’s easy to understand. Let’s take a closer look at how interactive infographics can add value to your content marketing strategy. Adding elements of user interaction can take a static infographic to the next level - becoming an increasingly engaging piece of content and telling a more comprehensive story. When it comes to your digital marketing strategy, don’t neglect the power of interactive infographics. What does that mean for your business? Basically, in an age of marketing where your reader has an attention span shorter than a goldfish, creating engaging content is more important than ever. You have 8 seconds to catch the attention of your target audience.
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